LF/PR: is a

creative development agency that does branding and PR through Storytelling, Music and Good causes. It was founded in 2016,  by Luana Ferreira, in Amsterdam.

LF/PR: advises

creatives, artists, entrepreneurs and established business to make the best of their campaigns and strategies, combining traditional marketing and communications tools with Storytelling. We create and support stories, series, trainings and performances, the companies and people behind them.

LF/PR: provides

Storytelling: Get to know how to book a performance with Luana or attend our thematic monthly The Eva Stories Storytelling series.

Music Curatorship: Enjoy our selected concerts for a great musical experience. Or make your own series with our help. That’s how it looks like.

Trainings&Consultancy: Learn how to design and share your true authentic story in six steps.

Concepts Development: From a brainstorm to an idea. From an idea into to a brand. From a brand to a concept. From a concept to a campaign. We help you to bring your dear project to life.

LF/PR: expertises

are international marketing and communications, branding, market&trade development, events management, trainings and series development for music and storytelling. Get the complete picture!

We are LF/PR, Nice to meet you. If you want to know concretely what our Creative Development approach can do for you and or your business, let’s have a chat.

Why LF/PR?

Our mission is to infuse stories with relevance and help them to travel with impact. Because  every time we connect around a good story, the world becomes a better place. That passes through  the causes of Diversity&Inclusion, Gender Balance, Environmentalism, Responsible Media Consumption, and Conviviality.

LF/PR: carries the core  values of Love for what we do, Freedom of creation and expression, Purpose as a starting point and Respect for people, businesses and the planet.

After working for several companies, in different regions and roles, I realized impact starts within us: no waiting for governments, the ideal job, the right time.  I decided to come closer to my passions and to bring people together around them. I love music so I organize shows. I want women to thrive so I support and create stories for gender balance. I want nature to be preserved. So I promote brands and people who preserve nature. I love to hear good stories. So I have trained to tell them and help others to do the same.