Entrepreneuria: the joys and perks of starting your own business

Entrepreneuria#1 – The Sky is the Limit! 

(Or Why to start a business in first place?)

One day I was staring at those trees, talking to a good friend of mine. We were discussing the life style of having a high profile job when you were just over 30’s. Wake up early, make long hours, fight yourself into a rightful place in the meeting room, have the feeling you need to kill 100 beasts a day. It wouldn’t be so bad if we just stood behind the companies’ values… If we could just connect with its purpose, to some idea that we’d actually be helping, not hurting the world.

Then we started to wonder: which kind of business is actually made to stimulate and benefit from the full potential of people? What is right equation in doing what you love, having the creative freedom we all aspire to, with a purpose that makes our actions worthy and respect for people and the planet? We then talked about art, creative industries, our passions, more gentle ways of doing business.

It appeared back then there were only two options: 1) create our own path from the scratch.  Or  2)  stay and play the game as time went by.

As we wondered,  I took this shot.

These Royal Palm trees have marked the day that I’ve surrendered to the desire of making things differently. They gave me a sense that the sky is actually the limit. This is the day when I chose to become an entrepreneur.

I wasn’t naive though, my mom had been one as well. I knew what it’d take: hard work, the right market feeling, mastering areas I wasn’t so familiar with, make it profitable. Choose business above family and friends. All of that for the joy of making your own decisions and work with what you really love.

Through the years, I went on cherishing the idea, creating project, testing concepts,  pivoting, talking to people. Waiting for the time  when I would find the right balance of personality fit, knowledge acquired, what brings value to people and the world, and what brings value to me.

From the experience I have gained in the industries and my own passion for creativity, storytelling, music and forward thinking, I found my rightful place as a creative consultant, a trainer and a creator.

Now the time is right! With love, freedom, purpose and respect, I am excited to share it all with you. Welcome to LF/PR!

Want to creative develop your project, creative concept or tell stories for a better world together? Let’s talk!

Luana Ferreira is founder at LFPR, a PR Consultancy for Internationalization of Creative Industries :: PR&Communications:: Concepts :: Experience :: Market Development:: Strategy:: Marketing&Sales :: International Representation :: Matchmaking ::

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