Creative Development Studio

Everything we do here is based on the power of stories to change the world for the better. To Educate. Engage. Enlighten. And empower people.

We use stories to help inspire personal development, creative expression and business success.

Clear narratives lead to clear thinking and that’s when good things happen. For individuals, organizations and society as a whole.


For thousands of years history has been written by those in power. Our mission is to tell stories and help others to do the same: change perspectives by giving everyone in the room a voice.

Below you can find three ways we can work together to reshape old stories and create new ones.  In the process, we improve the way we think, the way we live and the way we work: ultimately the way we connect with ourselves and with others.

Consultancy & Advice

From a brainstorm into an idea. From an idea into a concept. From a concept into the world. We advise you to design your purpose driven story  in 3 simple steps,

(on 1:1 sessions)

Trainings & Program Design

Want to learn how to tell a great, relevant, juicy story? Follow our masterclasses and programs, to connect with your teams and audiences whilst having fun.

(on >6 group trainings)

Stories & Scripts

This is the part where you meet the creator: You can book  scripts doctor sessions, and hire me as a Chief Storyteller for your company!

(on assignments)


  • “Luana is one of the early supporters of the Ladies club Amsterdam. She also presented her workshop “The Best Story is You!” for our international group of ladies in a professional and fun way. We went through a presentation of the images of women through the centuries, what was very insightful and mind changing. Afterwards we have crafted a story that we wanted to tell about ourselves. The presentations were touching and real. Highly recommend it!”

    Yana KaloshinaInitiator Ladies Club Amsterdam |Events&Communications Director at Phenix Capital
  • "Luana works in a very structured way, which is very pleasant. During our sessions it enabled us to really focus on what is important within our business and story. She has a natural feeling of picking your brains and getting you out of your comfort zone. In the beginning it is a little awkward but definitely worth it!"

  • “You have done such a fantastic job putting Bison Rio together and moreover holding it together when in Rio, that I feel as somebody who is at the beginning of the project owes you a great thank you and wants to give you a major compliment. An overseas trip in such a short time, with at times an overloaded program, is immensely difficult to pull off and you did it. I hope we will work again in the future of Bison Caravan.”

  • “Luana is a fast, sharp, enthusiastic, smart, strategic and curly writer that you cannot miss if you want to hit the spot in one go. Fortunately I didn't have to miss her because she helped me put three strong case studies into words. Call her and get results!”

  • “ Luana has oriented me to find a more structured way to I can meet my objectives. This process together is being precious.”

  • The workshop last year with Luana was really fun. Making a vision board, writing a letter to myself, chitchatting in between and getting subtle guidance. The power of her workshop showed itself soon enough, when my vision board realized itself in a few weeks (and no, not by lack of ambition). This year, somebody said to me: “I sense you will have a great Liberation Day (May 5) this year.” In the middle of lockdown, I was completely ready for a great day, so sat on the couch waiting for the skies to open, invitations to drop in, lotteries to be won ;-) Nothing happened. The next day, I was searching for a license number and opened all drawers… and a letter fell out of one of them. “For Helene, to be opened on May 5, 2020”, it stated. To be honest, I did not recall right away it was the letter I wrote at the workshop. But I was flabbergasted by its’ content. Not only the best love letter I ever received, but it so utterly accurate described what I had been doing between writing it and opening it and reminded me to celebrate my accomplishments. I don’t get it. As if I had a clairvoyant moment under Luana’s wings. I definitely recommend you to attend!

  • “Luana has been advising Roots festival for the past years. During long walks at the Oosterpark, we talk about business, music, storytelling and life. Her vast expertise brings some unusual insights to the table. It is also translated on spot on texts about Brazilian music. Plans of attack for promoting pieces of the program. Stories and performance suggestions. Above all, the sessions are a safe space to validate ideas and mirror how things can work at its best in the festival”

  • Trabalhar com a Luana Ferreira foi um grande prazer e privilégio. Realizamos juntas - com a parceria também de Cristiana Giustino - toda a assessoria para divulgação em Festivais Internacionais de Cinema do longa-metragem brasileiro "Curral", dirigido por Marcelo Brennand. A experiência em planejamento estratégico, a organização, a criatividade e a rede de contatos de Luana Ferreira foram fundamentais para a boa execução deste projeto conjunto. O filme foi selecionado em diversos festivais de cinema nos Estados Unidos, América Latina, Europa e Ásia, além de conquistar prêmios e receber convites para exibições especiais.

    Luana RamosCasa da Gente Produções
  • “Luana was of great help in the very early stage of my Start-up. In a short period of time she gave me incredibly important advice and feedback on steps to take in my company and how to stand out as an entrepreneur. I continue to hear her voice in my head on several occasions in my journey as entrepreneur and I am convinced she can achieve the same for any other entrepreneur, or when employed.”