I grew up in Brazil with inequality all around me. I never understood why I was the one inside the car while another little girl, just like me, was begging on the streets outside. Even at a young age, a strong sense of social injustice burned inside me that still rages today.
I moved to the Netherlands in my early twentiesto pursue my dreams. Sidestepping gender and diversity hurdles, I climbed my way to the top of the corporate ladder. But when I got there, I felt none of the fulfilment I’d been hoping for.
On a quest for meaning, I travelled the world, researching new industries, cultures and movements. I listened to hundreds of business leaders, artists, musicians, philosophers, entrepreneurs and educators. I was inspired in so many different ways.
It gradually dawned on me that I had found the answer I’d been searching for. it did not lie in any one of the stories I’d listened to.
It lay in all of them.
Sharing stories can enlighten, engage and empower. A story well-told can put a little girl from the streets of Brazil through school. But we need her story to be told. And to be heard by the right people. And that is the challenge.
With a new sense of purpose, I listened to old stories and helped shape new ones. I studied the structure of the perfect story and developed my own six-step methodology that makes the message more memorable.
By helping people tell their own tales, I discovered the impact stories can have in education, the creative arts and even in business. Creating connections that can change the world for the better.
That is the power of stories.
Now let me ask you a question: what is the story you want to tell?