Growing up in Brazil, I saw inequality all around me. In gender, in race, in income etc. When very young, I never understood why I was the one inside the car when saw other children begging on the streets. I just felt it wasn’t right.

I felt I was different– never completely fitted in Brazil, always seen as exotic in the Netherlands. People were extra curious about the stories behind my choices, my family, my country. It has led me to share them more often than it was normal.  A path that made me realise that the person and the professional, in my case, are pretty much the same. My way to connect in Brazil was standard but in Holland, It seemed to get people to lower the guard and open up.

When I worked in corporates, I pursued a dream to become an executive. It was tight to purse my creative side though. As the urge to create and express was becoming stronger,  I decided to take matters into my own hands and embrace Entrepreneuria. My purpose was to re-connect with the stories that made my heart beat and help people to do the same. Infuse the campaigns I loved to manage with  (social) relevant themas, and use all the state of art marketing and techniques available to reach for impact. So that,  in the future, more people can breakthrough conditioning and glass ceilings and TELL THEIR STORIES!

Why? Because I’ve perceived when we share our stories, no matter age, gender, social class or culture, we create connections. And connections create realities. With a story we can put a little girl from the streets to school. We become aware on how to apply our gifts and privileges to a common good.  Then it is easy to create positive change together.

In these times of (post) pandemics, when old systems are dying and the new ones are yet to come to place, we are all equal on the digital landscape. Every story counts!

It is a great time to write narratives that are more diverse and inclusive. To raise equality. And that is what I mean when I say I want to make the world a better place through the stories we tell.

In the last 20 years, I have worked in/for >15 countries, generated >EUR65 millions in revenue for companies/people, organised >150 events to connect people happy together, helped >100 people to unleash their creativity with purpose, through the stories they tell.

This is my story! Let me ask you a question: what is the story you want to tell?

I’ll be happy to hear them soon!

#jointhemovement #tellyourstories


Curious at heart, I love nature and travelling. I see work as a way of self-development. A way of exploring, being inspired, connecting (with) likeminded people and giving back to society. Therefore, here you are going to see one a super diverse portfolio: